Lloyds Banking Group
Working across Lloyds, Halifax, MBNA, and Bank of Scotland, we created tailored communications that clearly differentiated each brand while preserving distinct visual identities and tone of voice.
Every campaign was grounded in real consumer insight to deliver genuine value and engagement.
One of our favourite projects was Lloyds’ launch of their new pet insurance.
We developed a suite of emails and DMs that brought the idea to life with playful storytelling, dramatising what happens when cats and dogs get into mischief without a second thought.
When tasked with creating a combined leaflet for both pet and car insurance, we added even more humour - and were proud to get the words 'Lickey End' into a headline (yes it is a real place, a village in Worcestershire).
