In Real Life

Hammerson own some of the most famous shopping malls in the UK, Ireland and France. But even before the pandemic they were struggling to compete with online shopping. This was the pitch winning campaign designed to reimagine the way we perceive the mall experience.

Ironically it went live just before the pandemic hit and we all stopped doing much of anything IRL! 

However, when the world started returning to relative normality, it became the perfect vehicle to entice customers back into real life shops and restaurants.