First Bus Firsts

First Bus needed some snackable digital content to increase engagement and interest in the brand.

I came up with the idea of First Bus Firsts: a content series bringing to life real stories about firsts – first dates, first jobs, first days out etc. that were directly linked to First Bus.

We found some fabulous people who had a real connection with the brand and made these lovely little films. Then we gave them all cute, animated intros and outros to drive web traffic and make them more sharable.