Shelter - Raise your run

Shelter needed a new name for their running event and a campaign to raise awareness, not just of the event but also their fight against housing injustice.

We concepted and wrote everything from the posters to the microsite copy, the T-shirts and letters to the advice guides and all the digital social assets that could be shared by participants on their running journey.

Mady got so excited about the whole thing she even did the run - raising money and running 50K over four weeks.