Always - Talking Your Body’s Language

A multi award winning campaign. This broke the mould when it came to femcare advertising.

Instead of showing women roller skating in white trousers, we wanted to empower them with information about their bodies and the monthly hormone changes they go through, helping them manage their mood swings and period pain. So, alongside an insightful TV and press campaign, we persuaded P&G to put these tips directly on the packaging.